Woodmark is a family owned business founded by Arne Christiansen in 1986 as an importer of upholstered furniture company.

In 1990, to enable Woodmark to promote local Australian production and to offer reductions in price and delivery lead time, this strategic platform was changed from importing to manufacturing.

Followed by the successful changes, in 1994 Woodmark collaborated with furniture designer Charles Wilson to develop a chair design called CW1 Swivel Chair. This started what has now become Woodmark’s established reputation of taking new designs and developing them, ready for market.

Throughout the years, Woodmark has proudly built-up an enviable reputation as an innovative and reliable manufacturer in a discerning market, priding itself for the highest quality and design standards.

Woodmark values beautifully designed furniture and is committed to producing quality pieces for many more years to come, staying abreast of future trends in design and manufacturing techniques.

We specialised in resolving complicated detail. Our employees are trained in difficult and unique cabinet and upholstery techniques creating invaluable expertise in these areas. Woodmark Australia has employees who have been with the company since day one. Their loyalty and contribution over the years have only strengthened Woodmark’s current position.

Woodmark Australia merged with Luxmy Furniture in 2013 and now operates from the Luxmy Furniture factory in Punchbowl with the same team that has made the brand the quality player that it is!

FRAG WOODALL

For many in the design community, the first time they had ever heard of Frag Woodall was when they saw him named as one of the finalists for the prestigious Bombay Sapphire Design Discovery Award (2006). He was also selected for the inaugural Bombay Sapphire Student Prize for innovative design. Then it became apparent that this interesting newcomer was still a student. Frag ended up winning the latter for his curvaceous Ilium chair.

Frag also came third in the Design Institute of Australia 2005 Australasian Student Design Competition and most recently won the 2005 Cormack Packaging competition with a clever redesign of the closure system for a sports water bottle. It is this last feat that has grabbed the attention of global giant Coca Cola.

His deft touch in design comes from working as a furniture craftsman for seven years with clients from around the world, hand-carving rare timbers into antique replicas, while gaining a valuable grip on the retail side of design. When he stumbled across the Industrial Design degree at the University of Technology, Sydney, he found it a perfect match.

'An element of my design style is the notion of evoking people's curiosity and causing them to take a second look. I like design to be playful, random or unexpected. To me it is very important in design that things are both witty and whimsical. To evoke fond memories, trigger thoughts, design is like a stepping stone to imagining.'